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My mother was our first client...

The Pin that inspired us all.

Little pin
Inspiration can come in all shapes and sizes.
This little pin once belonged to my mother and was the inspiration for our logo.

My mother was our first client. I knew her as a stunning, impressive woman. She had a dark complexion, a flair for high fashion, and a great love for the sun. From years of sailing with my father, her skin had aged faster than her spirit. She used products from only the chicest stores, paid the premium prices, and saw little to no improvement. My mission was to make her feel stunning again.

First, I needed to solve a mystery. It was puzzling to me that none of the products my mother used worked, despite the emotional and financial investment. Then it became clear; the elaborate packaging, the runway model spokespeople and the center fold advertisements were all a premium façade to mask inferior products.

Together, my mother and I met a family of skincare chemists who emigrated from Europe to Montreal, my home city. As you can imagine, we were thrilled by this connection. With our passion and commitment, we were determined to find formulas that produced immediate, positive results . Our original formula was born from the finest European ingredients and modeled after the French skin care system. We worked with the chemists to combine the complicated French skincare routine into steps that were manageable in even the most hectic lifestyle. This was the beginning of our journey back to “stunning.”

Best, Mrs.ATOI

Tova Hanifin
Founder and President, ÀTOI Skincare, Inc