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Press Room

ÀTOI In The Press

January 4th, 2018. In Boldly’s video “Top 5 Life-Changing Products,” Daniela Cadena of BuzzFeed spills her “secret weapon for clear and beautiful skin”—ÀTOI Cleansers!

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December 24th, 2017. ÀTOI Skincare #6 on BuzzFeed’s List “Here are All the Things BuzzFeed’s Beauty Team was Legit Obsessed with in 2017!”

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December 15th, 2017. ÀTOI’s Soothing Travel Kit featured as “the perfect way to have beautiful skin no matter where you roam,” on Diva Gals Daily's Roundup “GAL APPROVED! Great Holiday Face, Hair & Body With ATOI, Sashapure, Hot Tools & Aquaphor!”

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September 29th, 2017. Rachel Lapidos of Well+Good visits ÀTOI Skincare. “After seeing [Tova’s] team completely makeup-free at the recent Indie Beauty Expo, I had to know how they kept their complexions so clear.” Read her review of ÀTOI’s Cleansing Method in “The Super Simple Way French Women Get Radiant Skin.”

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Tova’s Tips In The Press



Tova shares her words of advice for anyone starting a company in Beauty Independence’s “Acquired Wisdom: Founders Reveal What They’ve Learned From Running Beauty Brands.”

“It’s so much better to risk comfort of the familiar than to live with the frustration of never trying."

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Tova’s Tips on How to Dye Your Hair without Irritating Your Skin featured on The Perfect Hair Guide’s Roundup “How to Hair Dye: 20+ Hair Experts Reveal their Hair Dyeing Tips for Beginners”

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Tova discusses the importance of water for a beautiful complexion in “Fix Your Skin’s Expert Roundup on Best Organic Skin Care Tips 2017”

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