Our Story

My mother was our first client. I knew her as a stunning, impressive woman. She had a dark complexion, a flair for high fashion, and a great love for the sun. From years of sailing with my father, her skin had aged faster than her spirit. She used products from only the chicest stores, paid the premium prices, and saw little to no improvement. My mission was to make her feel stunning again. First, I needed to solve a mystery. It was puzzling to me that none of the products my mother used worked, despite the emotional and financial investment. Then it became clear; the elaborate packaging, the runway model spokespeople and the center fold advertisements were all a premium façade to mask inferior products. Together, my mother and I met a family of skin care professionals who emigrated from Europe to Montreal, my home city. As you can imagine, we were thrilled by this connection. With my passion and commitment to this quality, I was determined to find a formula that produced immediate, positive results. Our original formula was born from the finest French ingredients and modeled after the French skin care system. We worked with the chemists to combine the complicated French skin care routine into steps that were manageable for even the most hectic lifestyle. This was the beginning of our journey back to “stunning.”

Tova Hanifin

Founder and President, ÀTOI Skincare, Inc.

Inspiration comes in all shapes and sizes. 
This little pin once belonged to my mother and was the inspiration for our logo.

Our Philosophy

à toi [French a:twa] pronoun. 1. yours

Selfcare through Skincare. The ÀTOI Skincare team is a tight-knit family of skincare professionals dedicated to helping you look and feel your best. We have designed a system that is customized to each client’s specific needs. As any great tailor knows, the better quality of fabric, the better the result.

Our goal is to change the way you take care of your skin. We promise to never compromise the ethics and integrity of our company. We will continue to use the highest quality ingredients in our remarkable French formulas and we will never test our products on animals.

Self care is so important, and a natural, basic skincare routine is a great way to begin. Knowing your skin looks and feels the best it ever has is a building block to confidence. The immediate, visible change seen in your skin motivates you to introduce other positive routines into your life—lasting and enriching results that are more than skin deep.

Fall in Love with Your Skin

Our Cleansing and Moisturizing Lessons

The ÀTOI Facial is your complete guide to stunning skin. It is not your typical facial experience. We replace “steam and squeeze” with “guide and glow,” offering skincare answers that help you achieve beautiful skin every day. We start by going through your current routine so you can learn how to eat better for your skin and eliminate factors that contribute to problem areas. Then, we begin the ÀTOI Cleansing and Moisturizing Lesson. After carefully evaluating the skin, we determine which of our superb ÀTOI products are best for you, no matter what your skin type or concern, and then teach you how to cleanse gently and effectively—this is where your skin’s transformation starts. By the end of your Cleansing and Moisturizing Lesson, you’ll be ready to face the world with radiant, glowing skin.

Virtual Cleansing and Moisturizing Lessons:

To book a complementary virtual appointment on Zoom with Tova Hanifin, call us at 212-929-2182 or email admin@atoiskincare.com.

*Our Founder, Tova Hanifin, with long-time client, Milly